Bright and early Thursday morning, J.K. Rowling's Pottermore went public. Sort of. Rowling's highly-anticipated announcement was sure to leave plenty of questions and room for speculation. Pottermore is described by Rowling as "an online reading experience unlike any other." It will be shaped and built by readers, though what exactly that means is somewhat unclear. The site will also be the exclusive retailer of digital audiobooks and e-books of the Harry Potter series. There will also be exclusive content about the world of Harry Potter. Pottermore will be open to the public in October. Starting July 31, however, fans can enter for a chance to register early.
What do you think of Pottermore?